Products that meet OCOP standards and have been protected by intellectual property (IP) will increase their value and brand, and better reach consumers. With that signification, the Department of Science and Technology has issued a plan to implement the Intellectual Property Development Program and the One Commune One Product Program in 2021.
|Center for Technology Application and Transfer (Department of Science and Technology) supports branding for OCOP products in Phu Yen province|
In 2012, in the context of traditional fish sauce being fiercely competed by industrial sauces, the collective trademark of Phu Yen fish sauce was granted a protection certificate by the National Office of Intellectual Property (Ministry of Science and Technology), thereby helping increase the competitiveness of this product in the market. “In 2021, Tan Lap fish sauce becomes one out of the first 9 of the province's products to achieve OCOP product certification. This is a launching pad for us to improve our reputation and promote product consumption. Up to now, agents selling Tan Lap fish sauce have been present everywhere, from the Central Highlands, to Hanoi, Ho Chi Minh City and many provinces and cities across the country…”, said Mr Pham Van Khai, owner of Tan Lap fish sauce establishment.
With the goal of continuing to turn IP into an important tool to improve competitiveness, create an environment to encourage innovation and promote the local economic, cultural and social development, the Department of Science and Technology has just issued parallel implementation plan of the Intellectual Property Development Program and the One Commune One Product Program in 2021. The implementation of the program is expected to create many high-quality, branded products with characteristics and advantages of each region, each commune to meet consumption in the province, in the country and for export; building links for sustainable community economic development, helping rural areas solve important problems such as poverty reduction, job creation, improving income and living standards for people...
In the implementation plan of the Intellectual Property Development Program and OCOP-One Commune One Product Program in 2021, the Department of Science and Technology has set out specific tasks and solutions for the 2021-2025 period, and the IP strategy till 2030 and the program of One commune, one product in the province to ensure on schedule.
Accordingly, in the coming time, the Department of Science and Technology will focus on implementing tasks and solutions such as: strengthening activities to create intellectual property; promote the construction, management and development of intellectual property; training human resources on IP; promote propaganda, coordination, enhance enforcement effectiveness and fight against IP infringement... especially focusing on providing consultancy and guidance to enterprises, cooperatives, cooperative groups, production and business households registering to establish industrial property rights, applying advanced management models, solutions to improve productivity and quality of products, goods and services participating in the OCOP Program.
According to Mr Duong Binh Phu, Director of the Department of Science and Technology, trademark protection is the State's recognition on the exclusive ownership rights of organizations and individuals over a mark, thereby having a corresponding mechanism to protect the lawful and legitimate interests of the owner. Therefore, in addition to building and properly implementing regulations on management and use of trademarks; raising awareness and responsibility of producers, creating solidarity in production and business; strengthening the introduction and promotion of products, etc., organizations and individuals, especially those participating in OCOP product classification, need to register for trademark protection at the Division of Intellectual Property under the guidance of the management agency on IP, specifically at the Department of Science and Technology or reputable consulting units in the field of intellectual property.
Source: Phu Yen Newspaper
Translated by TRINH THUY